Keto-Snaps Branding 1.0

Keto-Snaps were a grain-free, ketogenic cookie developed by my wife Lisa Jubilee, MS CDN, a holistic NYC nutritionist. She began making them in 2017 for clients, and by 2018 had partnered with me to explore taking them to the public. From June of 2017 through December 2019 we ran with it, and Keto-Snaps grew quickly to become a promising CPG brand for potential investors. Unfortunately, the impact of the COVID 19 pandemic quickly shut production down in early 2020, and with poor market conditions we made the difficult decision to stop efforts. Keto-Snaps officially ended in March, 2020.

While the brand didn’t survive, the Keto-Snaps brand journey was immensely valuable, regardless the short run. We became food handler certified, incorporated, trained on commercial-grade food production machinery, learned and implemented food labeling standards per law, navigated the Shopify and Amazon seller universes, marketed, social media-ed, customer serviced, and much more. It was humbling, exciting, fun, exhausting, and ultimately economically not sustainable, but deep learning was had throughout and across a wide range of topics.

The design process for Keto-Snaps was organic. It started as a quick sticker for a box when Lisa first began selling cookies to her clients. As orders for Lisa’s cookies increased, we recognized the need for a more complete product branding and I began design with intention. My Spring of 2017 I had a few working concepts that I tested and by the Fall we had landed on our first real branded packaging. We considered this the official Keto-Snaps brand version 1.0.